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The Home computing initiative was a government scheme aimed at subsidising companies to supply their employees with computers at home. Done jointly with Microsoft, Intel and British Telecom, the campaign targetted at employers,offered a large amount of benefits - staff motivation, increased efficiency and all at a low cost. CTS designed the advertorial within the guidelines already created for the HCI Initiative and had to co-ordinate execution and delivery between Universal McCann and The Financial Times FT Team. CTS delivered the full suite on banners, including interstitials, towers, button and top bars. CTS selected from the wide array of images and copy lines to come up with the online traffic drivers.