• 
• 
• 
• 

The Web Site CRM, Stock & CMS Software Email Campaigns Search Engine Optimisation Online Strategy (2004) Statistical Analysis Justerini & Brooks is part of the Diageo Group. Established in 1749, they have been shipping and supplying the world's finest wines to clients throughout the world, including to the last eight consecutive British monarchs. Initially the brief was to build Justerini & Brooks an online presence to portray their brand and main services. However, over the three years the brief has evolved enormously, as now the site boasts their whole portfolio. The current areas of focus are digital marketing to push awareness and usability and insite marketing to drive sales. The success on this site, in terms of return on investment, has been very significant. Running for a little over two years, the turnover is becoming a sizable proportion of turnover as it approcahes seven figures. All staff are now working through the site and in the future the aim is to further streamline these processes. The elements of the project include: Internet Strategy Online market analysis Customer profiling Competitive benchmarking Financial modelling Website Design & Build Site concept Site architecture Site design Bespoke watercolours Content Management System Bespoke .Net CMS Stock management Asset management Contact management Order management Mass mailer Digital Marketing Banner campaigns Pay per click campaigns Natural SEO Affiliate Relationships Advertorial Email marketing Integration of Systems & Staff Processes Staff training Integrating inhouse systems with the web Feedback sessions Ongoing Support Search Engine Optimisation Usability for site conversions Content planning Monthly statistical reports