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The Financial Times, through ft.com, offers advertorial to companies who wish to communicate with managing, marketing and technical directors. The benefits of their proposition is to provide both a space to discuss their products, whilst gaining a brand association with the FT. Microsoft approached the FT to promote their new Communications and Collaboration software. CTS was asked by The Financial Times to manage this project, working between the team at the Financial Times and AKQA (Microsoft's digital agency). Although the brand design was already developed by AKQA, CTS was asked to create two banner campaigns (concept, copy and look and feel), as well as building the advertorial and implementing the project. CTS delivered two banner campaigns for the advertorial running across the ft.com. Additionally the advertorial was built and implemented to coincide with the campaigns running in the press. The aspects of the project included: Project Management Organising between FT and AKQA (Microsoft's agency) Project delivery to FT technical specifications Copywriting Copyllines for all banners Banner Design Banner Design Faslh Animation Build & Implementation Banner Build - Flash & Gifs Advertorial page build Implementation of FT tracking code External hosting of flash movie