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The Privilege Card has run over two years and therefore has required the digital support on both the yearly launches and marketing campaigns. Combining over 60 brands, this site presented some unique challenges. The first was the importance of working with a number of luxury brands all of whom were keen not to be seen in a 'discounted' light, but rather to retain the aspirational nature. The second was to drive conversion rates on the competition to maximise the number of registrants. Timing and delivery was key in this instance, as the site needed to tie in with major campaign launches in both the Financial Times daily as well as the monthly 'How To Spend It' magazine. Additionally it needed to be built to support the peaks in traffic and therefore load testing was employed to ensure it would not encounter any technical issues. The site was also marketed through banner campaigns which ran on The FT.com