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The Web Site Event E-Invite Product Launch E-Flyer Shoes E-Promotion In Store & Online Movie Strategy 2004 (.pps) Tanner Krolle was founded in 1856 in London supplying luggage for the new era of travel. After being under the control of The Chanel Group it was finally brought back into English hands in 2003, where its new owners had a vision. To utilise the heritage and transform Tanner Krolle into a premium British fashion brand. The brief was to build an easily updatable site to showcase the luxury collections of Tanner Krolle. The site needed to appeal to affluent consumers 25 to 65. CTS designed a site in Macromedia Flash to utilise the soft fades and transitions which gave a luxurious feel. The site contains a product showcase area, which was built specifically for Tanner Krolle. It allows the user to zoom into a product at any point and provides detailed views of the leathers and hardware. The internet offering also provided instore emails, a press area and full statistics all of which are managed from a comprehensive content management system. The aspects of the project hasve included: Internet Strategy Online market analysis Customer profiling Competitive benchmarking Financial modelling Website Design & Build Site concept Site design Site architecture Zoomable product showcases Photography Content Management System Off the shelf Opensource CMS Product management Customer relationship management Mass mailer Digital Marketing Collection Emails Sales Emails Press Area High resoltion downloads Central repository for suppliers assets Ongoing Support Site management Monthly statistical reports