PortfolioThe Walpole Group
The Web Site
Walpole Newletter
Design and Build
Walpole, a non-profit organisation, was established in 1992 to spearhead British excellence both at home and abroad. Comprising of nearly 100 members, Walpole brings together the very best in British luxury and craftsmanship.

Today Walpole provides a key forum allowing its members to come together at regular intervals to network and discuss business ideas. The collective voice of Walpole's members provides a powerful marketing tool to promote British brands around the world.
The Brief
CTS have been working with The Walpole Group for over four years. In this time there have been various breifs. Below are some of the main ones:

  • Public Website
  • Members Secure Area
  • Content Management System
  • The FT & Walpole Privilege Card Promotion
  • Quarterly Newletters & Other E-Promotions
    • The Results
    Over the four years, CTS has developed the following:

    The Public Web Site

    The site showcases over one hundred brands with individual pages for each company containing animated movies. All brands are brought under the Walpole umbrella through consistent styling.

    Secure Members Area

    This extranet provides access to all other members' details, news, future events. It also contains a marketing forum

    Content Management System

    Allows Walpole to administer all content on the main site and the extranet. All contacts are also managed through the CMS.

    Walpole FT/Privilege Card

    Running over two years, this was a joint venture between The Financial Times and Walpole. Two separate sites were produced, with associated competitions and banner campaigns.

    Quarterly Newsletter and Events Promotions

    A mass mailer with several template options which allow mailers to be constructed and mailed out inhouse.
    Project Elements
    CTS utilised the following skill sets for The Walpole Group:

    Website Design & Build

  • Public web site concept and architecture
  • Public site design
  • Individual animated movies for each member
  • Architecture of secure member's area
  • Design and build of member's area

    Implementation of Extranet

  • Architecture
  • Design
  • Build (ASP)
  • Training

    Content Management System

  • Bespoke ASP CMS
  • Page management
  • Member management
  • Mass Emailer
  • Web site Statistics

    Digital Marketing

  • Two microsites for The FT/Walpole Privilege Card
  • Associated Banner campaigns

    Ongoing Support

  • Telephone support for administration
  • Developing and evolving assets over time
    • Home Page
    140 Tabernacle Street, London. EC2A 4SD. T.+44 (0) 20 7300 7226 © CTS Internet Development 2006