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| Search Engine Optimisation Natural search is the arguably the cheapest form of digital advertising hitting the user at the exact time they have requested the information. A continual flow of traffic to your site.
Pay Per ClickThese adverts that are typically asociated with the soundbites on the right hand side of Google are also subject to optimisation. The ability to create spikes in traffic.
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| Affiliate MarketingPlacing banners, advertorial or links is an excellent way of driving traffic and creating brand associations.
AdvertorialProviding initial implementaton strategies (software, timelines, resources etc) to provide the prospective client with a roadmap.
Inbound LinksWorking with suppliers or associates, populating blogs are ways of creating inbound links. Not only do these provide direct click throughs, but also help raise search engine marketing.
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| Banner CampaignsAn affective way of raising profile for product launches and promotions. Banners can be targetted using online media agencies to reflect consumer profiles and click through rates.
MicrositesPromotion microsites with associated banner campaigns.
ScreensaversThese is another way of providing the user with a way of owning part of your brand, as well as free promotion, whenever a user leaves their PC.
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| RSS Feeds and XMLA growing techniique which allows your site updates to be pulled directly onto a users desktop feed. Useful for regularly changing content, which the user is regularly interested in.
Email CommunciationsA method of regular correspondants with your online community. Highly effective at driving traffic to the site.
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